Reasons to choose the Kärcher brand: innovative; competent; reliable.
Data, Figures and Facts for Financial Year 2019
In 2019, Alfred Kärcher SE & Co. KG achieved a turnover of 2.578 billion euros, the highest in its history. The family-run company employs 13,500 staff in 127 companies across 72 countries. Over 50,000 service outlets worldwide ensure uninterrupted supply for customers all over the world. Innovation is the most important growth factor for the company and has been an essential component of the corporate culture since the company’s foundation in 1935: roughly 90% of all products are five years old or younger. A total of more than 1,000 employees work in research and development at the cleaning machine manufacturer. In 2019, Kärcher launched 150 new products – more than ever before within a single year.
Turnover and number of employees worldwide.
Current number of active patents and age of machine programme.
Kärcher products are sold by 127 companies in 72 countries.
We are working on new solutions – full steam ahead. Today as we always have.
Alfred Kärcher – inventor and entrepreneur
Alfred Kärcher, like Robert Bosch, Gottlieb Daimler and Graf Zeppelin, was one of the inventors and entrepreneurs that Württemberg produced in such great number since the beginning of the industrial era. With the utmost commitment, he dedicated himself to bringing his ideas to fruition. In 1924, the then 23-year-old completed his studies at the Technical University of Stuttgart and worked first of all at his father's agency, which he developed into an engineer's office. In 1935 he founded his own company in Bad Cannstatt, Stuttgart so that he could produce and market his own products in the field of heating technology. Alfred Kärcher designed and built the "Kärcher salt bath furnace", among other products, for tempering steel and light metal in industry according to his own patent.
In 1939, the family-owned company relocated to Winnenden, where it still has its headquarters. By this time the company was also producing heating devices for aircraft engines and cabin heating systems. Following the Second World War, the company turned its attention to products for urgent, everyday use: round stoves, small cookers, handcarts and trailers for tractors.
Move into cleaning technology
Alfred Kärcher made his breakthrough into the cleaning technology industry in 1950 with the development of the first European hot water high-pressure cleaner (the DS 350 steam jet). The design of the water heater proved to be so pioneering that it still forms the basis of all burners today.
Like so many, Alfred Kärcher did not live to see the global success of his innovation. When he died on 17 September 1959 at the age of 58, his wife Irene took over the management of the company and steered its fortunes for three decades. Today their children Johannes Kärcher and Susanne Zimmermann von Siefart are in charge of the family-owned company in its second generation.
In 1962, Kärcher founded its first foreign subsidiary in France, followed by Austria and Switzerland. Internationalisation continued apace. In 1975, Kärcher opened a factory in Brazil; 10 years later, the company had founded 16 sales companies in North America, Africa, Australia and elsewhere. By 2019, Kärcher was represented by subsidiaries in 72 countries. With 50,000 customer service points, Kärcher provides comprehensive support to its customers all over the world.
Growth through innovation
After a phase of diversification, Kärcher turned its attention to high-pressure cleaning in 1974. During this period, the colour of the machines was changed from blue to the now world-famous Kärcher yellow. In 1980, the company expanded its product range to cover basic cleaning requirements, initially in the areas of transport and buildings. Step by step, the range was expanded with the addition of wet and dry vacuum cleaners, sweeper vacuums and scrubber driers, vehicle washing bays, steam cleaners, cleaning agents and drinking water and wastewater treatment systems.
Among the milestones in Kärcher's history was the introduction in 1984 of the HD 555 profi, the first portable high-pressure cleaner, and the subsequent expansion into the consumer market. In 1993, this range was expanded to include indoor products and Kärcher has since added steam cleaners and vacuum cleaners for private households to its range. The RoboCleaner RC 3000 was launched in 2003 as the world's first fully automatic robotic vacuum cleaner. In 2007, Kärcher moved into the completely new sector of gardening, which includes pumps for watering, water removal and service water supply in households, as well as an extensive range of accessories.
In 1986, Kärcher launched its pioneering roller brush technology for scrubber driers in the professional range. Thanks to the development of a new rotary nozzle (dirt blaster) in 1995, the cleaning effect of the high-pressure cleaner was almost doubled. The dust intake of commercial wet and dry vacuum cleaners was continuously improved, and in 2007 the innovative Tact filter cleaning system was launched. New procedures were also developed in the course of worldwide cleaning projects: the 284 travertine columns on St Peter's Square in Rome were restored using a specially developed spray process over a total area of 25,000 m². Since 2009, Kärcher has been selling ultra-high pressure cleaners, which, at up to 2,500 bar pressure, not only clean but restore facades and strip concrete. In the same year, a multipurpose municipal sweeper was released onto the market and new target groups were gained with the launch of water dispensers.
Kärcher becomes a global market leader
Innovation has been and continues to be the most important growth factor. In 2011 alone, Kärcher launched over 100 new products. The global market leader in cleaning technology will continue to be characterised by its ingenuity, top performance and innovative problem solving.
Top performance for cleanliness and value retention
When it comes to quality and technology, we are the leading provider of cleaning systems, cleaning products and services for leisure, households, trade and industry worldwide. Our customers benefit enormously from using our effective, efficient and environmentally friendly cleaning products. We make a noticeable difference in the lives of our customers by providing effective, efficient solutions for everyday cleaning and watering tasks all over the world. We have highly satisfied and enthusiastic customers!
Our corporate mission statement
We foster open dialogue with our customers based on partnership. Our products and services offer ideal solutions which have real benefits for customers. Our customers' cleaning problems can be solved quickly and flexibly.
Qualified and motivated employees who take pleasure in their work are an important success factor for Kärcher.
Trust, loyalty, transparency, fairness, reliability and respect characterise Kärcher's relationships with others, both inside and outside the company. Through teamwork and by actively exchanging information, we make the most of all of the experience and expertise our company has to offer in order to achieve our goals.
Our product range
We offer cleaning systems, cleaning products and services for leisure, home, trade and industry with outstanding value for money.
Kärcher is a global company and sees itself as a benchmark. We want to occupy a leading position in market share, innovation, quality and image, and we aim to be global market leaders in all areas of our business.
As leading innovators, we set standards in technology, service and design aimed at providing maximum benefit to our customers and meeting our customers' needs. Our innovations impress and inspire our customers.
All over the world, the Kärcher brand is synonymous with top performance, innovation and quality. We want to continuously strengthen our brand.
Production and procurement
Our suppliers are part of our value chain. Together with them, we work continuously to optimise production intensity and process design. We ensure competitiveness in quality and costs through our responsiveness, speed and flexibility.
Corporate social responsibility
Kärcher stands by its responsibility to society: we respect the values and standards, human rights, and legal and social systems of all countries in the spirit of good citizenship.
Use of resources
We design our products, services and processes to be environmentally compatible. Wherever we are active, we take environmental requirements into account and, in doing so, use all of the available resources responsibly.
Growth, finance and success
We increase our profitability and financial resources through profitable growth, thereby safeguarding the future and long-term development of our company. Our priority is to maintain our financial independence and decision-making autonomy. Moreover, organic growth takes precedence over acquisition.
Our partners identify closely with the company. Kärcher is still a family-owned company.
Group of companies.
Kärcher Futuretech GmbH in Schwaikheim develops, produces and sells modular products and system solutions worldwide for rapid, mobile deployment in disaster and crisis areas. The company provides systems in these product groups: water supply, mobile catering facilities, military camps and CBRN protection (chemical, biological, radiological and nuclear materials).
Ringler GmbH in Waldstetten is a recognised supplier of high-performance vacuum cleaners for diverse industrial requirements. The company's product range includes mobile industrial vacuums, stationary suction systems with pipeline construction, as well as dust extraction systems. Ringler suction systems play an important role in production facilities cleaning, occupational safety, air pollution control and environmental protection.
WOMA GmbH in Duisburg is a renowned manufacturer of high-pressure plunger pumps, ultra-high pressure machines and water jet tools. The company boasts decades of experience in the development and manufacture of stationary and mobile high-pressure systems in the area of ultra-high pressure water jet cleaning and in industrial applications with operating pressures up to 4,000 bar.
Zoi TechCon GmbH focuses on the use of new technologies in the enterprise environment. Everything that Zoi does involves software development and public cloud transformation. As a young employer in central Stuttgart, with sites in Berlin and Lisbon, Zoi inspires talented people from many countries and disciplines to solve the digital challenges facing global medium-sized companies and industry.
As a leading provider of diagnostic services, interpool Personal GmbH, an international HR management consultancy firm, specialises in the recruitment, development and selection of skilled workers, managers and trainees worldwide.
SoniQ Services GmbH, headquartered in Berlin, offers a radically new digital system developed specifically for building service contractors. The technology platform embeds and connects the entire value chain and its participants digitally.This ensures the best possible service experience.
Kärcher New Venture
Kärcher New Venture brings people, ideas, business opportunities and capital together. As a strategic partner and investor, Kärcher New Venture enables innovative, dynamic founders to further develop their start-ups and shape the future cleaning industry in partnership with Kärcher.
Max Holder GmbH is one of the worldwide leading manufacturers of multifunctional system vehicles for winter maintenance, sidewalk cleaning, green care, as well as for numerous special applications. Since September 2019, Holder is part of the Kärcher Group.